Helmo

Helmo on grainedit.com

Thomas Couderc and Clément Vauchez are the creative minds behind the French design studio Helmo. The two met during their studies in Besançon before pursuing separate careers in Paris.  They later reunited at the design collective La Bonne Merveille before launching their own studio.

 

 

 

Helmo on grainedit.com

Helmo on grainedit.com

Helmo on grainedit.com

Helmo on grainedit.com

Helmo on grainedit.com

Helmo on grainedit.com

 

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Sponsor // ThemeIsle

ThemeIsle is a WordPress theme shop. With a focus on clean responsive design and solid customer support they offer a variety of themes to meet your needs. Features include unlimited color options, custom theme widgets and regular updates. In addition the themes can be purchased individually or for a minimal fee you can receive unlimited access to the complete collection.

ThemeIsle has graciously offered grain edit readers a 20% discount off all their themes. Please use discount code grainedit20 durng checkout.

 

themeisle

Featured Theme: Zerif – A responsive one page theme for creative agencies.

Features:
– Clean and validated code.
– Theme Support
– Theme options Panel
and more.

See all the features here.

 

Themeisle

 

Themeisle

 

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Neue Grafik Re-release
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My Name is Wendy

My Name is Wendy on grainedit.com

My Name is Wendy is a Paris-based design studio founded in 2006 by Carole Gautier and Eugénie Favre. Uniting their expertise in graphic and plastic art, they create highly expressive work that is bold and dynamic.

 

My Name is Wendy on grainedit.com

My Name is Wendy on grainedit.com

My Name is Wendy on grainedit.com

My Name is Wendy on grainedit.com

My Name is Wendy on grainedit.com

 

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Sponsor // Webydo

Webydo parallax

Webydo is a cloud-based, online website design platform that enables designers to create, manage and publish their client’s websites completely code-free. Led by a global community of 93,000 designers and a recent round of funding ,Webydo has seen rapid growth and now hosts over 1 billion websites. Using Webydo’s full B2B solution, designers enjoy complete control – designing, managing, and hosting advanced pixel-perfect websites for their clients with e-commerce, a friendly built-in CMS, SEO management tools, and even a client billing system.

A recent addition to the feature list is the parallax scrolling animator. Currently in beta, parallax allows background, middle ground, and foreground elements on a web page to move at a separate rate from one another, which when done properly, creates a 3D effect as the end user scrolls down the page. To see the fetaure in action check out illustrator and desoigner Sarot Evrani’s Game of Thrones tribute site.

 

Webydo

 

 

Webydo’s parallax scrolling animator is still in closed beta, but you can request an invite here.

 

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This article is presented by Webydo’s community of professional designers.

Interested in sponsoring grain edit? Visit our sponsorship page for more info.

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Endre Berentzen

Endre Berentzen on grainedit.com

Bergen International Festival (Festspillene i Bergen) presents art in all its guises from music to theatre, dance, opera and visual art. Established in 1953, the festival is one of the oldest and the largest of its kind in the Nordic countries, with more than 220 events during the 15 days it lasts. Working alongside his team, Endre Berentzen devised a visual identity for the event that is well-polished and visually stunning. Using a square as the starting point for a rhythmic pattern, they developed a solution that embodies the diversity of the audience and the music at the festival.

 

Endre Berentzen on grainedit.com

 

Endre Berentzen on grainedit.com

 

Endre Berentzen on grainedit.com

 

Endre Berentzen on grainedit.com

 

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Iconic: A Photographic Tribute to Apple Innovation

Iconic Book on grainedit.com

Designers are passionate about the products they use, so it’s no surprise that Apple has garnered an ubquitious yet cult-like status within our industry for their computers and hand-held devices. Jonathan Zufi, a mobility expert and self-proclaimed apple fanatic shares that sense of enthusiasm and has captured it in his latest endeavor. Over the past five years Jonathan has amassed an impressive collection of Apple-related products. Through thousands of photographs, an online site and the release of his book titled Iconic, he has documented Apple’s evolution and lovingly paid tribute to the company’s enduring legacy. Today we talk with Jonathan about his motivation for the project and the challenges he faced along the way.

 

 

Can you share a little bit about your background? What led you to become such a huge enthusiast of Apple’s products?
I’m a technology enthusiast and have been all my life. I’m originally from Melbourne, Australia and moved to Atlanta in 2005 when the mobile messaging business I was running starting to grow in the US market. I’ve used Microsoft and Apple platforms all my life, but my first Apple computer was an Apple IIc (1984). I’ve loved using Apple products for the same reasons that we all know and love about Apple – ease of use and elegant design.

 

Iconic Book on grainedit.com

In 2009 you launched Shrine of Apple – an online project which aimed to catalog every product Apple has ever made. How did that come about and what is its relationship to the book?
Growing up in Melbourne,  I used to play a game called RobotWar on an Apple II in the computer room of my old high school. In 2009 the game suddenly popped back into my head and I had the urge to play it again. I checked out some Apple II emulators but they didn’t cut it so I jumped onto eBay to look for an old Apple II to play with. After browsing through hundreds of vintage, I thought about the idea of creating a single place to go to see high definition imagery for the older, more retro Apple products with the goal of producing a fully comprehensive archive of everything Apple has produced since 1976.

What has been the hardest item for you to track down?
The Macintosh Color Classic II. I managed to find one in the original packaging for $2000. I think it’s worth a lot more to the hardcore collectors as this item is really quite hard to find.

Do you have an Apple product that is a personal favorite? If so, why?
I have to give two answers: my iPhone 5 and my Apple TV – I use both of these products every day, they both work seamlessly and I couldn’t work without them.

Iconic Book on grainedit.com

Over time Apple has introduced many prototypes and products that are now quite obscure. How familiar were you with these products previous to starting the project? 
I was completely unfamiliar with many of the products in my book before I started – it was only once I crystallized the idea of actually trying to get *every* product made in Cupertino. Finding the prototypes was a long journey that grew out of many relationships I fostered through multiple eBay sellers that I connected with during my (rather large) buying spree.

What was the biggest challenge you faced when preparing for the book?
The decision to self publish was the biggest challenge. I did massive research prior to coming to this decision – including costs, logistics, market appetite and potential – I eventually came to the realization that self publishing was the best path to take. Once I took this direction, I had to take on the role of publisher, editor, distributor, etc which was a really tough learning experience. As I come to the end of my first print run and prepare for a second, I’m proud that I met this challenge head on and overcame it, beating the odds that many self publishers come up against.

Another huge challenge was meeting the expectations of my target audience. To create a fine art photography book about a subject like Apple meant creating an experience that would not only make the reader excited, nostalgic and completely satisfied with their purchase, but also create an honorable, respectful tribute that would earn strong accolades from members of the Apple family – ex-employees, shareholders, and other people connected to the greater ecosystem around the company. When I look at the emails, tweets and Amazon reviews I’ve received for ICONIC, I am so proud and grateful that I’ve met that challenge head on.

I noticed that Steve Wozniak wrote the forward to the book. What was his response to the project?
I met Steve for dinner in Atlanta early 2013 and had the opportunity to show him a draft of the book on my iPad. We got through most of the PDF when he turned to me and said “Jonathan – this is incredible. How on earth did you do this?”. I was floored and obviously honored beyond words. I told Steve that I wanted to get his blessing on the book and asked if he would write a foreword – he happily agreed and has been a huge fan of the book ever since. He’s a very busy guy but he said that he’s a strong supporter of ‘passion projects’ and so he agreed to participate.

 

We would like to thank Jonathan Zufi for taking the time to share with us. We encourage you to visit his website, Shrine of Apple. The classic edition of his book, Iconic: A Photographic Tribute to Apple Innovation, features 326 pages and over 650 images. In addition, a special limited-edition version complete with metal cover and foil-stamped slipcase is available.

Both the classic and the special edition can be purchased at iconicbook.com.  ***For grain edit readers Jonathan has graciously offered a 20% discount on all editions of the book. Enter the code GRAINEDIT2014 during check out to take advantage of this savings.

 

Iconic Book on grainedit.com

Iconic: Special Edition with Corvon® Metal-X cover and foil stamped slip case.

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This Post has been brought to you by Iconic: A Photographic Tribute to Apple Innovation.

 

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Neue Grafik Re-Release

Neue Grafik on grainedit.com

In 1958, the inaugural issue of the Neue Grafik – The International Review of graphic design and related subjects – was launched by four Zürich-based designers. Led by Josef Müller-Brockmann, Richard Paul Lohse, Hans Neuburg and Carlo Vivarelli (LMNV), the journal became a catalyst for an emerging movement in design known as the Swiss School or International Typographic Style. Marked by its asymmetrical layouts, sans-serif typeface and strong use of grids, the International Typographic Style placed heavy emphasis on clarity and precision. Throughout the journal’s history, this rigid yet versatile approach to design was employed and readily adopted by the design community at large.

Original copies of Neue Grafik are scarce and rarely surface on the open market with single issues fetching three hundred dollars or more. With this in mind, I’m excited to announce the re-release by Lars Muller of this significant and sought-after periodical, with all eighteen issues now available as a facsimile reprint. Contained within a stunning red slipcase, the set also includes a 64 page booklet with commentary by Steven Heller, Lars Muller and Richard Hollis.

 

Neue Grafik on grainedit.com

Neue Grafik on grainedit.com

Neue Grafik on grainedit.com

 

Neue Grafik on grainedit.com

Neue Grafik on grainedit.com

Neue Grafik on grainedit.com

 

Copies are available at Lars Muller.

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