Ben Hulse and Greg Durrell first started working together in 2007 on the Vancouver 2010 Olympic Paralympic Games and have been busy ever since. In recent months they have been immersed in a thoughtful rebranding of the national curling team. In addition, their latest identity campaign for Swimming Canada has earned them high praise in what Olympic medalist Brent Hayden says is a brand that ”honours the past while setting a bold statement for the team going forward”. I couldn’t agree more. Look for a new Hulse Durrell site launching soon.
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