Caserne translates to “fire station” in French. Like firemen, the Montréal-based design studio believes in dedication and rising above adversity. Building on that theme, the studio has a shop in which they sell fireman-inspired items including tote bags covered in fire hoses and t-shirts that sport the phrase “dedicated”. A personal favorite is a promotional photo calendar they created last year which features an assortment of typefaces found on fire stations throughout Montréal. The charming letterforms accentuate one another and are well balanced.
In addition to their shop, the studio tackles a variety of projects such as food packaging, movie posters, and type design. When crafting the identity for their own brand, they collaborated with the type foundry Coppers and Brasses to create a custom typeface that is “subtler than a siren, but as visible as a fire truck.” Together, they produced a stencil typeface that is applied to Caserne’s entire brand and has won accolades from the Type Directors Club and Grafika 2016.
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