The Geneva-based studio, Cécile + Roger, crafts exceptional work for the Mirage Festival in Lyon, an annual celebration of art and digital culture. Over the past five years, they created promotional materials that capture the innovative spirit of the featured installations and performances.
This year, the festival’s theme was “(Im)materialities”, the idea of transforming a perceived truth. To express this concept, the studio developed an identity system consisting of round splotches, line patterns, and bright hues. The elements hark back to the event’s vibrant laser beams and often unite to form abstract faces. This materialization represents the phenomenon of pareidolia – the imagined perception of pattern or meaning where it does not actually exist – a mirage.
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