Good Apples crafts brand identities and digital experiences for a wide breadth of clients. Especially impressive is their collaboration with OZO Coffee Company in which they developed the visual identity and packaging. After modernizing the brand’s logos, typefaces, and color palettes, the studio created over 50 pictograms to represent the different qualities of the roasts. These symbols are gorgeously displayed on merchandise, apparel, and packaging. I’m particularly fond of the animal icons that signify the regions from which the coffee originated.
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