Raffinerie is an award-winning design studio based in Zürich. A favorite project of mine is their collaboration with the Solothurner Film Festival. Building from an established visual language, the studio developed a flexible identity system that they adapt each year. For this year’s event, they created a comprehensive campaign that included posters, invitations, and a program booklet. The promotional pieces highlight the festival’s energetic atmosphere and simultaneously promote its diverse collection of motion pictures. Prominently featured in the materials is a rectangular “O” which represents the screens the movies are projected on. This “O” is manipulated and morphed into a series of dynamic speech bubbles that interact with the film stills featured throughout the system.
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